Bambolim Athletic Stadium witnessed a spectacular fusion of fashion and music as United Colors of Benetton proudly partnered as the official styling partner for Bryan Adams’ highly anticipated India Tour 2024.
The multi-city tour brought together fans from across the nation to celebrate the iconic artist while embracing the vibrant spirit of Benetton.
From Shillong to Gurugram, Mumbai to Bangalore, and Hyderabad to Goa, each city came alive with the synergy of live music and creative expression. The stadium in Goa was filled with the cheers of around 15,000 music enthusiasts who rocked and rolled to the legendary Canadian singer, songwriter and musician.
Chief minister Dr Pramod Sawant was caught up in the excitement of the electrifying performances of the musician. Before the concert, he took to ‘X’ and welcomed the legendary singer and international rock prodigy Bryan Adams to Goa to witness our Goan spirit and culture with his first-ever live performance here.
The government of Goa went a step ahead and accorded the celebrity singer the status of ‘state guest’.
Benetton’s presence at every concert added a vibrant dimension to the experience, capturing the spirit of individuality and colour that defines the brand.
At the heart of each venue, the Benetton booth stood as an immersive hub of creativity and excitement, drawing attendees with its vibrant energy and engaging activities.
Designed to bring the brand’s ethos to life, the booth offered fans a unique opportunity to step into the colourful world of United Colors of Benetton and celebrate individuality and artistry in every sense.
Guests were treated to complimentary custom-designed tattoos, showcasing bold and artistic designs that became instant conversation starters. They could also personalise tote bags, adding their own creative touch to a timeless accessory and leaving with a one-of-a-kind memento that reflected their style and the spirit of the event.
The booth also featured thoughtfully curated photo opportunities, allowing fans to capture shareable moments against visually striking backdrops inspired by Benetton’s iconic themes of diversity and vibrancy. Interactive elements encouraged visitors to engage deeply with the brand, fostering a sense of community and connection.
Whether it was discovering unique brand stories, engaging in hands-on creativity, or simply soaking in the energetic atmosphere, the Benetton booth became the epicentre of activity at every concert. It offered attendees more than just a touchpoint — it created a memorable and meaningful experience that echoed Benetton’s celebration of colour, self-expression, and inclusivity.
Read the full article in the latest issue of Viva Goa Magazine. Pick your copy from the nearest supermarket/bookstore today.
